Rainier Plank
Twenty years of word-of-mouth, then a plateau. Fifty-five leads a month, from zero.
Travis and Terry Tebb have the best vertical grain cedar product on the market.
Too bad the rest of the world didn't know it yet.
They had built a great business over 20 years without many updates to their brand or marketing. That's when a client suggested they should give us a call.
Diagnosis
After severe brand neglect - relying solely on strong industry relationships and referrals - Rainier Plank needed to overhaul their brand, build a new website, create social accounts, and start taking photos and creating videos all at once! First step was strong messaging, creating a target audience, and outlining differentiators.
They asked for references and called previous clients to make sure we could do what we said, then we stated the treatment plan!
Treatment
Since the product was a veneer, our new messaging focused on the beauty of the surface of the board rather than the core. We implemented the slogan "It's what's on the outside that counts" to emphasize that all people see is the surface, so its worth saving money with a veneer product.
Coupled with a new brand, website, and engaging content Rainier Plank immediately started attracting new business. We also tracked down several influencers who already loved the product and collaborated with them on content.
Services
🖌️ New logo set
📔 Branding & style Guide
📋 New messaging
📚 Marketing collateral
🖥️ New website
📱 Social media management
📷 Photography
🛠️ Installation videos
🎥 Video marketing
🤳 Influencer marketing
Results
- 50x growth in website visits over 3 years
- From 0 to 55 new monthly leads
- Distribution in new markets across the US
- Consistent social inquiries and engagement
- A content library their competition can’t come close to