Condition
Category-of-One
Decommoditizing the Building Industry
We believe Commodities can be Category Leaders.
Stop competing on price.
Start dominating on customer value.
If you can do it,
so can your competitors.
- Products can be copied.
- Data can be manipulated.
- People can be poached.
- Service can be scrutinized.
can beProductscopied.
Pearl MF are so much more than their name suggests. They are passionate advocates for their subjects and clients, engaging storytellers and trustworthy collaborators. Their super power lies in their accessibility, Ben and James really want to understand who you are and why you do what you do.
Michael Goorevich
Owner, Michael Goorevich Architecture
If you don’t want to be compared
you need to create your own category
When you become a category of one, your competition disappears. You don’t have to be Nike or Apple to be in a category all your own. The same principles can apply to small businesses and large enterprises. The more you can differentiate from your copycats, the less likely your customers see them as an option.
01
1. Diagnose
We do extensive research on your brand and competition to locate the problem, not just the symptom. We call it a Brand Pathology Report.
02
2. Treat
Our multi-stage treatment plan that covers brand messaging, differentiators, sales & marketing, and internal processes. Our team builds and implements the entire treatment plan.
03
3. Monitor
We have regular follow-up appointments to make sure we’re on track and achieving our goals. If something’s not working, we adjust the plan.
How are your vitals?
Use our Free Brand Vitals Check to see if your brand value is flat-lining or your on your way to being a Category-of-One.
Brand VitalsStrong
Ok team Pearl MF you officially brought a tear to my eyes. This is an amazing testament to your creativity - to the entire team's participation, drive and passion - to our clients - wow! Thank you from the depth of my heart for doing this and for sharing it (AND the story of ACC). This is absolutely brilliant and we will do everything in our power to share this and send folks your way!
Daniel Woodroffe
Principal, dwg.
We all need a support system
The road to recovery isn’t easy. To help, we prescribe a weekly dose of cures, cautionary tales, success stories, and Dad Jokes to keep you energized.
Decommoditize!
A weekly newsletter for recovering commodities.
Award-winning documentaries
designed around your brand.
Telling a compelling and relatable story is the most effective way to become a Category-of-One. That’s why we created our sister company: Design vs. Build. Design vs. Build is a documentary film studio with a marketing backbone. We call it the “Trojan Horse” method. Check out the website to see our latest work and commission your own project.
