You can’t help commodities
unless you know what it’s like to be one.
We’ve spent over a decade as marketers and creatives for building products. That’s a commodity within a commodity! Saying we were different wasn’t enough, we had to show it.
Here’s what we’ve learned over the years as recovery commodities.
What does MF stand for?
At first, we were a Marketing Firm. But, it felt too stale to represent the craft of storytelling that we were so passionate about, so we became Marketing Filmmakers. But a great story is only half the battle, you also need a system to help your brand convert. Now AI has blurred the lines of all professional services.
So we stopped trying to define the MF and just let the MF be what defines us.
We have 7 Core Tenets
- 1.Create value using authenticity.
- 2.To sustain trust, build it over time.
- 3.Compromise out of necessity, not complacency.
- 4.See the big picture, focus on the details.
- 5.Bring solutions with every problem.
- 6.Tech creates systems, humans create art.
- 7.Tell stories remembered for decades, not hours.
We've been working side by side with Pearl for almost 2 years now across multiple projects, including material representation and marketing, and our own builds. This isn't just another marketing company; this is a group of incredible professionals that are truly vested into everything they do. The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.
Brad Whitman
Owner, LBR Homes
The Marketer & The Filmmaker
Ben and James became friends over 15 years ago after meeting as co-workers. Then, owning a business together was just a fun (but dumb) idea. They went their separate ways, built separate careers, then fate brought them back together through a building products manufacturer, where they created the award-winning Design vs. Build series. After working there together for 5 years, they founded Pearl in 2023.
Ben Roberts
Those who can’t sell, market. At least that’s what Ben did when was fired as a car salesman. It led him to learn every aspect of design & marketing and eventually land a marketing specialist job at a local lumberyard. It’s there he learned what it takes to turn commodities into category leaders, and left to help a modified wood product build a name for itself in the US. Now he get’s to help commodities all over the world.
- 100 face-to-face interviews with industry pros
- 40 Under 40 award winner
- 10+ years of marketing in the building industry
James Burniston
A graduate of Full Sail University, James has been making videos since the days of the camcorder. From award-winning documentaries to feature-length films, he has a keen eye for the right location, the right light and the right camera position. Now he brings the art of storytelling to the marketing funnel with an attention to detail that makes one thing look like nothing else.
- Filmed over 1,500 videos
- 15+ years in creative film production
- Award-winning director & cinematographer
We all need a support system
The road to recovery isn’t easy. To help, we prescribe a weekly dose of cures, cautionary tales, success stories, and Dad Jokes to keep you energized.
Decommoditize!
A weekly newsletter for recovering commodities.