Are you a commodity? Probably.
Fifteen questions. No call, no deck, no one following up unless you ask. At the end you get a reading of how replaceable your brand actually is, and which part of it is doing the damage.
What you get back
The reading
15 questions, about five minutes
6 areas scored, from first impression to reorder
1 number that says how easily a buyer can swap you out
What it is not
A pitch. Nothing here recommends a service, because until the reading is done nobody knows which one you would need — including us.
You keep the result whether or not we ever speak.
Then what?
The reading tells you where you stand. Where it turns up something worth going deeper on, the next step is a Brand Pathology Report — a guided read of all six areas rather than a score. After that, a treatment, built for what the report actually found.
One ladder. No packages, no menu.
Find out how replaceable you actually are.
Free. Five minutes. Uncomfortable in the useful way.

